Social proof is MASSIVE in the world that we live in today.

If you want to go to a new restaurant in your neighborhood, what’s the first thing you’re going to do?

You’re going to hop on Google and check the reviews, right?

The need for social proof can be applied to basically any industry, and the mortgage space is no exception.

So if you’re on LinkedIn or any platform where mortgage pros hang out, you’ve definitely seen them post up their reviews from Google or Social Survey or wherever else and that’s great.

However, social scientists that analyze human behavior looked into their crystal ball and gave us some pretty shocking predictions.

82% of consumer internet traffic will be video by 2021. 82%!!!

As I’m sure you can attest to this (I know I can), people would rather watch a video than read.

So how can you leverage this?

Video testimonials.

If you really knocked it out of the park with a family that you helped get into their dream home, get on Zoom and record a quick video testimonial about what it was like working with you.

To make things even easier, here’s a message you can send them:

Hey [Client Name]! It was so awesome working with you and I’m glad we got you into your dream home! I actually wanted to reach out to ask you for a small favor. I loved working with you and I’d love to be able to help more families like yours. It would be really great if we could hop on a quick Zoom call for 10 minutes and chat about what it was like working with me. What do you think?

HINT: This only works if you actually send it out to past clients, so GET ON IT!

PS – Whenever you are ready… Here are 3 ways that we can help fill your pipeline and build a recession proof lead gen system.