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DON’T Make this Mistake that 99% of Mortgage Pros Make!!!
I recently read a story about a blender. Now, I know what you’re thinking. “Why the hell would you tell me about a blender? What does this have to do with mortgages?”
Bear with me.
Now this blender is made by a company called Blendtec. What they did was they stuck marbles, iPhones, iPads, and a bunch of other crazy stuff inside one of their blenders to see what would happen.
If you’ve read this far, maybe you’re a little intrigued by what would happen if you put an iPad in a blender. If you’ve ever had a crap blender, maybe you’re also thinking, “If there’s a blender that can blend an iPad, I’d potentially pay a premium for something like that.”
This company took something people normally think of as plain and boring, and they made it unique.
So what does this have to do with mortgages?
Well, by most accounts, mortgages are pretty boring just like blenders. So what do most mortgage pros do to promote their business and set themselves apart?
They promote their “great service”.
If 99 out of 100 mortgage pros tell clients their “great service” is unique, is it really unique at that point? No. That is now the norm.
If you’re blending in (no pun intended) with the rest of the mortgage crowd, then you’re setting yourself up to get rate shopped because if they’re getting the same product, then you might as well get the cheapest option.
So how can you stand out from the crowd and attract more clients and referral partners to your business?
As I mentioned before, 99% of mortgage pros promote their “great service”. What about the other 1%? What are they doing that is setting themselves apart and making them so successful?
If they’re helping a bunch of families, then that means they must be marketing to a large group of people. If they’re marketing to a large group of people, then you can jump in and take a look at what they’re doing.
STUDY THEM!
Study how they’re promoting their business. Understand what they’re doing to set themselves apart and then tailor that to your business.
Don’t underestimate the power of researching the competition.
DON’T Make this Mistake that 99% of Mortgage Pros Make!!!
I recently read a story about a blender. Now, I know what you’re thinking. “Why the hell would you tell me about a blender? What does this have to do with mortgages?”
Bear with me.
Now this blender is made by a company called Blendtec. What they did was they stuck marbles, iPhones, iPads, and a bunch of other crazy stuff inside one of their blenders to see what would happen.
If you’ve read this far, maybe you’re a little intrigued by what would happen if you put an iPad in a blender. If you’ve ever had a crap blender, maybe you’re also thinking, “If there’s a blender that can blend an iPad, I’d potentially pay a premium for something like that.”
This company took something people normally think of as plain and boring, and they made it unique.
So what does this have to do with mortgages?
Well, by most accounts, mortgages are pretty boring just like blenders. So what do most mortgage pros do to promote their business and set themselves apart?
They promote their “great service”.
If 99 out of 100 mortgage pros tell clients their “great service” is unique, is it really unique at that point? No. That is now the norm.
If you’re blending in (no pun intended) with the rest of the mortgage crowd, then you’re setting yourself up to get rate shopped because if they’re getting the same product, then you might as well get the cheapest option.
So how can you stand out from the crowd and attract more clients and referral partners to your business?
As I mentioned before, 99% of mortgage pros promote their “great service”. What about the other 1%? What are they doing that is setting themselves apart and making them so successful?
If they’re helping a bunch of families, then that means they must be marketing to a large group of people. If they’re marketing to a large group of people, then you can jump in and take a look at what they’re doing.
STUDY THEM!
Study how they’re promoting their business. Understand what they’re doing to set themselves apart and then tailor that to your business.
Don’t underestimate the power of researching the competition.
